Enhancing Ad Performance with Amazon’s Generative AI
In the ever-evolving world of digital advertising, striking the perfect balance between art and science is paramount. While data science, analytics, and artificial intelligence (AI) have significantly enhanced the efficiency of digital advertising in recent years, a substantial challenge remains in crafting compelling ad creatives and selecting the right creative format. According to a March […]
AI-Powered Music Remix Platform Hook Raises $3 Million in Seed Round
New York-based music AI startup, Hook, has successfully secured $3 million in a seed funding round, spearheaded by Point72 Ventures and Waverley Capital, co-founded by the former Warner Music Group CEO, Edgar Bronfman Jr. and Steve Cohen’s Point72 Ventures. The investment also saw participation from notable entities like Three Six Zero and Japanese entertainment giant […]
From Command to Chat: Amazon’s Alexa Gets a Conversational Makeover
In a bid to regain its technological edge in the competitive landscape of smart voice assistants, Amazon recently unveiled a reinvigorated version of Alexa. The upgrade, introduced in a high-profile event in Crystal City, Virginia, is intended to bring a “smarter and more conversational” experience to its user base, one that closely resembles a natural […]