Enhancing Ad Performance with Amazon’s Generative AI

Amazon's AI Innovation Transforming Ad Creatives

In the ever-evolving world of digital advertising, striking the perfect balance between art and science is paramount. While data science, analytics, and artificial intelligence (AI) have significantly enhanced the efficiency of digital advertising in recent years, a substantial challenge remains in crafting compelling ad creatives and selecting the right creative format. According to a March […]

Elon Musk Transforms Twitter to X, Bidding Adieu to the Blue Bird Logo

When Elon Musk, took control of Twitter, it wasn’t just about changing the management. The Silicon Valley magnate had a broader vision. Now, Musk is overhauling Twitter’s identity, replacing the familiar blue bird and Twitter brand with a new app known as “X.” The Super App Vision Musk’s ambition for “X” extends far beyond being […]