Michael Jones joins The Michael Peres Podcast to discuss how consumer brands are built and scaled, drawing on his experience as a general partner at Science Inc. and earlier leadership roles at Myspace and AOL. Jones explains how he evaluates products and services across industries through a common lens of building things people use and return to, and why mass-market offerings often share similar underlying mechanics despite surface differences. Jones discusses lessons from working with and backing brands such as Dollar Shave Club, Liquid Death, Rover, and Scopely, including how culture and distribution can drive brand adoption. He also talks about “chaos” partnerships and why unexpected collaborations can create attention and strengthen fan communities, along with how TikTok Shop is changing the go-to-market playbook for direct-to-consumer companies. The conversation also touches on AI-driven self-reflection and where Jones thinks these tools can influence how founders and teams evolve over time.
About Michael Jones
Michael Jones is a general partner at Science Inc., a venture fund and studio associated with exits including Dollar Shave Club. He has backed and advised consumer and technology companies and has angel investments in companies such as Scopely, Houseparty, Maker Studios, and Goodreads, with combined exits exceeding $6 billion. Jones previously served as CEO of Myspace and was one of AOL’s youngest senior vice presidents. He serves on the boards of Liquid Death, Mammoth Media, Pray.com, and Mindset Health.
About Michael Peres
Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.
This article was originally published at: https://hexaprwire.com/michael-jones-joins-the-michael-peres-podcast-to-talk-science-inc-and-scaling-modern-consumer-companies/
