Miami, Florida (Hexa PR Wire — January 30, 2026) —
Laura Jaye Cramer joins The Michael Peres Podcast to discuss building a media and branding career through a non-traditional path, including a transition from professional ballet to newsroom work without a college degree. Cramer describes being on contract as a dancer as a teenager, the editor request that first brought her into writing, and how she learned the mechanics of journalism and agency work while navigating impostor feelings and the practical realities of learning on the job. Cramer explains why she chose to focus on print media in end-of-life and senior living, and what it means to tell human-centered stories in areas many people avoid discussing until they have to.
About Laura Jaye Cramer
Laura Jaye Cramer is a brand strategist and writer. She runs Cowboy Media & Marketing and its subsidiary, Waiting Room Publishing, which produces five magazine titles: Candlelight Magazine, Clarity Magazine, The Grand Life, Vital Years, and Gigi. Her work focuses on print media for end-of-life and senior living industries. Cramer previously worked as a journalist and brand strategist at creative agencies in San Francisco and Los Angeles and is based in Seattle.
About Michael Peres
Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.
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