Miami, Florida (Hexa PR Wire — January 29, 2026) —
Brenda Snow joins The Michael Peres Podcast to discuss how her multiple sclerosis diagnosis shaped her work in patient engagement and communication across healthcare and life sciences. Snow describes what life looked like before her diagnosis and how early symptoms, including bladder issues, vision problems, and numbness, were repeatedly dismissed or misdiagnosed. She talks about the experience of being told symptoms were “in your head” while continuing to search for answers, and how those interactions influenced her view of what patients need from clinicians, caregivers, and health systems. Snow explains why receiving an MS diagnosis within four months nearly 30 years ago was relatively fast for the time and what she believes has and has not improved since. She discusses how her experience with invisible illness and stigma informed the founding of Snow Companies, which focuses on helping patients share their experiences and helping organizations incorporate patient perspectives into decision-making and communication.
About Brenda Snow
Brenda Snow is an entrepreneur, author, philanthropist, and the founder of Snow Companies, a global patient engagement agency focused on improving how life science organizations engage with patients and caregivers. She started the company following her diagnosis of multiple sclerosis nearly 30 years ago. Snow has been recognized by industry organizations including PharmaVoice and has led Snow Companies through more than 200 awards, including honors from PM360 and Inc. magazine. In 2025, she released Diagnosed: The Essential Guide to Navigating the Patient Journey, which draws on her personal experience and conversations with patients about living with chronic illness and navigating care.
About Michael Peres
Michael Peres (Mikey Peres) is a serial entrepreneur, software engineer, journalist, and author. He has founded media and technology ventures, holds degrees in computer science, mathematics, and Jewish studies, and is pursuing biomedical engineering. Peres founded Hexa PR Wire and serves as Chief Editor for several publications.
About The Michael Peres Podcast
The Michael Peres Podcast features conversations on science, technology, society, entrepreneurship, and current events, emphasizing clear reporting and practical insight.
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